Fractional CMO | Denver, CO

Fractional CMO Services by Sean Hakes Consulting: Elevate Your Marketing Strategy

Since 2001, I’ve had the privilege of helping businesses—from small mom-and-pop shops to industry giants like Amazon, Lending Tree, Home Advisor, and Chipotle Mexican Grill—reach new heights with data-driven marketing strategies. Based in the Denver metro area, my clients span the globe, benefiting from my unique approach to streamlined marketing and my commitment to maximizing ROI.

As a Fractional CMO, I bring over 23 years of hands-on experience in digital marketing and brand management, offering businesses high-level marketing expertise without the full-time overhead. If you’re a growing business looking for the leadership of a CMO but aren’t ready to commit to a full-time executive, my services can help you achieve your goals.


Call or Text Me to Schedule a Free Consultation at 303-731-6588 to see if I’m the right fit for your business!


What Does a Fractional CMO Do?

A Fractional CMO provides the strategic guidance and management that businesses need to scale, but on a part-time or project basis. Whether you need help refining your marketing strategy, managing a team, or optimizing your marketing budget, I bring decades of experience to make sure your marketing efforts are fully aligned with your business goals.

I understand that marketing dollars must work hard, which is why I specialize in:

  • Streamlining Marketing Spend: By auditing your current marketing efforts, I identify areas where spending can be reduced or reallocated to increase efficiency and improve outcomes.
  • Eliminating Wasteful Spend: Many businesses are unknowingly wasting money on outdated or ineffective strategies. My job is to cut that waste and focus on tactics that deliver results.
  • Building Effective Buyer Personas: Your marketing efforts need to speak to your ideal customer. I work with you to create data-driven buyer personas that help your brand resonate with the right audience.

Call or Text Me to Discuss Your Marketing Needs at 303-731-6588 or Email [email protected].


Marketing Leadership That Makes a Difference

As your Fractional CMO, I take full responsibility for your marketing strategy, ensuring that every decision is based on actionable insights and clear data. Here’s what I offer:

  • Data-Driven Decision Making: I use advanced analytics tools to understand your audience’s behavior and preferences, ensuring your brand messaging speaks directly to your customers. From optimizing your digital ad campaigns to refining your website’s content strategy, everything is built around data-backed insights.
  • Targeted Branding and Messaging: In today’s crowded market, it’s critical that your brand stands out. I help businesses craft clear, compelling messaging that speaks directly to their ideal customers. Whether you’re trying to increase brand awareness, drive sales, or expand your reach, I’ll develop a plan to get you there.
  • Optimizing Advertising Campaigns: From Google Ads to social media campaigns, I manage and optimize paid advertising efforts to ensure that your ad spend generates the highest possible return. I continuously monitor campaigns, make adjustments, and keep you informed with transparent reporting so you know exactly where your dollars are going.

Interested in learning more? Call or Text 303-731-6588 for a Free Consultation Today!


Customized Strategies for Every Business

Every business is unique, which is why a one-size-fits-all marketing approach doesn’t work. I tailor strategies based on your business’s specific needs, goals, and challenges. Whether you’re looking to break into a new market, improve your online presence, or boost lead generation, I’ll design a plan that fits your objectives.

  • Comprehensive Marketing Audits: Before making any changes, I perform a full audit of your current marketing efforts, analyzing everything from SEO and content strategy to paid advertising and social media efforts. This helps identify what’s working, what needs improvement, and where new opportunities exist.
  • Brand Positioning and Strategy: Effective branding goes beyond just a logo or tagline. I ensure that your brand’s voice, visuals, and messaging are consistent and appealing to your target audience, increasing engagement and loyalty.
  • Team and Vendor Management: If your company has a marketing team or works with outside vendors, I can manage those relationships to ensure everyone is aligned with your business goals and deliverables. My experience in leading marketing teams ensures smooth execution and high performance across all channels.

Let’s Talk! Schedule a Free Consultation by Calling or Texting 303-731-6588 or Email [email protected].


Focused on Results, Driven by Data

In the digital marketing world, success isn’t just about creativity—it’s about results. As a Fractional CMO, I focus on delivering measurable improvements to your bottom line. Whether it’s increasing customer acquisition, improving conversion rates, or scaling revenue, I help businesses achieve sustainable growth by focusing on what matters most—data-driven results.

  • Marketing Spend Optimization: I ensure that every marketing dollar is spent wisely, focusing on channels that deliver the highest return on investment. Whether you’re investing in digital advertising, content marketing, or social media, I make sure the spend aligns with your business goals.
  • Creating and Refining Buyer Journeys: Understanding how customers interact with your brand is critical. I’ll help you create a clear buyer journey—from awareness to purchase—ensuring your marketing efforts speak to the right audience at the right time.
  • Ongoing Optimization and Reporting: I provide regular reports on the performance of your marketing initiatives and make adjustments as needed to ensure ongoing improvement. This includes in-depth insights into campaign performance, customer behavior, and market trends.

Contact Me Today to Learn How I Can Help Your Business Grow! Call or Text 303-731-6588 for a Free Consultation.


Why Choose a Fractional CMO?

Hiring a full-time Chief Marketing Officer can be a significant investment, especially for small to mid-sized businesses. A Fractional CMO gives you access to top-tier marketing leadership without the cost and commitment of a full-time executive. With me as your Fractional CMO, you’ll benefit from:

  • Expertise Across Multiple Industries: With over two decades of experience, I’ve worked with businesses in various industries, including e-commerce, tech, real estate, and hospitality.
  • Scalable Solutions: Whether you need help with a single project or ongoing leadership, I offer scalable services to fit your business’s evolving needs.
  • Results-Driven Approach: My goal is simple: to deliver measurable improvements that help your business grow.

If you’re ready to take your marketing to the next level and ensure your business is heading in the right direction, let’s talk!